Icelandic-owned, internationally minded
Designing authentic travel experiences since 2010.
We specialize in tailor-made travel solutions catering to both group and individual travelers.
GoNorth is proudly Icelandic-owned, with additional ownership held by Belgium-based Nordic Collection — bringing international expertise alongside strong local roots. This combination allows us to serve a diverse clientele with deep destination knowledge and a global outlook.
GoNorth is a privately-run incoming travel agency based in the capital area of Iceland, operating since 2010.
What We Do
We focus on flexible, carefully designed travel experiences with a commitment to fast response times, competitive pricing, and personal service.
Self-Drive Tours (FIT)
Flexible self-drive journeys designed around your clients.
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Groups
Seamless group programs built with local expertise.
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Luxury Travel
Exclusive tailor-made travel with premium service.
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Our Network
GoNorth collaborates with a wide range of local suppliers, from small guesthouses and farms to large hotel chains, as well as car rental companies and activity providers. These strong relationships help ensure reliable, high-quality service throughout our destinations.
Travel App
We also provide clients with access to a dedicated travel app, delivering real-time travel information including daily highlights, local tips, and booking details - available in multiple languages.
Our Mission
Through our craftsmanship and respect for Iceland’s nature and people, we create meaningful journeys and unforgettable memories.
Vision
To be the reference for travelers worldwide who want to experience Iceland in a positive, authentic, and sustainable way.
Our values
Flexibility
Nothing is set in stone. We understand the need to adjust to each client’s wishes, crafting itineraries throughout the sales process and adapting them as necessary during the trip. We are knowledgeable about our environment and always act in the best interest of the client when Icelandic nature takes control.
Respect
We treat each other with dignity and value cultural diversity. We follow the law and promote the rights of humans, animals, and the Earth.
Positivity
We believe that positivity is fundamental to successful human relations. We are committed to finding the right solution for clients, partners and employees.
Craftsmanship
We have extensive knowledge of Iceland’s nature, culture, and its endless travel possibilities. With our enthusiasm, we mix and match to create unforgettable experiences.
Sustainability
Preservation of nature and local culture is key to sharing our passion for Iceland. We advocate for an open, positive, and flexible work environment where a healthy balance between professional and private life is encouraged.
Reliability
Our foundation is strong. Our actions are built on integrity and compassion, and we are true to our word. We are here for you.
