Meet the team

Designing authentic travel experiences since 2010.

Unnur Svavarsdóttir

Owner and General Manager

Eigandi og Framkvæmdarstjóri

Unnur has worked in tourism for over 40 years, and her love for Iceland continues to inspire her every day. Her goal is to introduce travelers to the country's incredible landscapes and rich culture in a respectful, authentic, and welcoming way.

Favorite place :

Skaftafell National Park


Favorite thing :

Changing seasons

Gunnhildur Helga Guðjónsdóttir

Account Manager

Viðskiptastjóri

Passionate about Iceland and its ever-changing landscapes, Gunnhildur specializes in designing tailor-made journeys that bring together local insight, smooth planning, and meaningful travel experiences.

Favorite place :

Ásbyrgi


Favorite thing :

Waterfalls

Arndís Lilja Þórisdóttir

Account Manager

Viðskiptastjóri

Born and raised in Iceland, Arndís combines local knowledge with a love for Icelandic nature and culture, shaped by summers spent in the countryside and a love for animals and horses. With experience working at a remote hotel in Flatey, she enjoys creating personalized itineraries and helping travelers discover the unique beauty of Iceland.

Favorite place :

Breiðafjörður bay


Favorite thing :

An Icelandic summer day

Elísabet Ýr Guðjónsdóttir

Account Manager

Viðskiptastjóri

With a background in guiding, luxury travel and wildlife conservation, Elísabet specializes in creating tailor-made Iceland experiences that combine smooth logistics with authentic local experiences.

Favorite place :

Lake Mývatn


Favorite thing :

The Midnight Sun

Einar Jóhannes Finnbogason

Operations Manager

Deildarstjóri Ferðasviðs

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Lilja Karen Kjartansdóttir

FIT Operations

Ferðasvið Einstaklingar

With a background in tourism studies and research within the Icelandic tourism industry, Lilja is passionate about creating meaningful and memorable travel experiences. Lilja was raised surrounded by the nature and peaceful countryside of Northwest Iceland - an experience that helped shape her love for travel, nature, and authentic local experiences.

Favorite place :

The Eastfjords


Favorite thing :

Camping during the endless summer nights

Anna Heiða Jónsdóttir

FIT Operations

Ferðasvið Einstaklingar

Growing up in a small village, Drangsnes in the Westfjords, meant that Anna Heida soon caught the travel bug and before moving to the UK in 2002, she had lived and studied all over Iceland + Honduras of all places! But home and heart are always in Drangsnes village, therefore she moved back to Iceland in 2014 and has been with GoNorth since 2016.

Favorite place :

Drangsnes


Favorite thing :

Berry picking / Autumn colours

Pétur Gautur Magnússon

FIT Operations

Ferðasvið Einstaklingar

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Brigi Baumann

FIT Operations

Ferðavið Einstaklingar

Brigi enjoys helping create memorable experiences and loves helping bring together the little details that make each trip feel special and personal.

Favorite place :

Vestmannaeyjar


Favorite thing :

Late-night Bragðarefur (ice cream) trips

Juliane Tóth

FIT Operations

Ferðasvið Einstaklingar

Originally from Germany, she made Iceland her home in 2014. Driven by a passion for marine life and whales, she was deeply captivated by Iceland's raw and mystical nature.

Favorite place :

The orca waters of Snæfellsnes


Favorite thing :

Geothermal wonders and hot tubs

Valdís Bára Baldvinsdóttir

Group Operations

Ferðasvið Hópar

Born and raised in Vestmannaeyjar, Valdís has a deep appreciation for Iceland’s unique nature and culture. With studies in tourism and experience in the hospitality industry, she enjoys helping travelers experience Iceland through local insights, personal recommendations, and carefully planned journeys.

Favorite place :

Vestmanneyjar



Favorite thing :

The dramatic and diverse landscapes the country has to offer.

Þórhildur Rúnarsdóttir

Group Operations

Ferðasvið Hópar

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Aleksandra Katarzyna Kotecka

Group Operations

Ferðasvíð Hópar

With over 8 years of experience in the travel industry and a passion for creating unforgettable memories for her clients, Aleksandra is a representative of the Operations Department. Passionate travel agent who loves outdoor adventures, including camping, hiking, kayaking, and rock climbing. She is also a devoted dog lover.

Favorite place :

Þórsmörk


Favorite thing :

Nature comes before people.

Ksenia Bourmistrova

Group Operations

Ferðasvið Hópar

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Sunneva Ýr Kristjánsdóttir

Purchase Manager & Projects

Innkaupastjóri & Verkefnastofa

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Carola Falk

Digital Operations & Projects

Stafrænn Rekstur og Verkefnastofa

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Hrönn Guðmundsdóttir

Project Manager

Verkefnastjóri

With a background in hospitality and sports, Hrönn is all about people, positive energy and staying on the move. She loves being active and creating experiences other won't forget. Her speciality is being your Iceland friend on the ground, offering handcrafted journeys that showcase the real Iceland. beyond the typical tourist path.

Favorite place :

Skaftafell, where the raw beauty of nature truly comes to life


Favorite thing :

The wild landscapes and the magical summer nights that never seem to end.

Ingunn Gísladóttir

Finance Manager

Fjármálastjóri

Detail-oriented and highly organized, Ingunn oversees GoNorth's finances with precision and care. When she's not working, she enjoys exploring Iceland's great outdoors through summer camping trips and winter skiing adventures, while also sharing her love of music with her choir.

Favorite place :

Skaftafell


Favorite thing :

The clean air, pure water, nature, tranquility, and snow.

Ingunn Taeko Ásgeirsdóttir

Finance

Fjármál

With a passion for numbers and problem solving, Ingunn Taeko works in finance at GoNorth, keeping operations running smoothly behind the scenes so travellers can focus on enjoying their Icelandic adventure. An adventurous spirit at heart, she enjoys CrossFit, exploring Iceland's stunning landscapes, and creating memories with her family.

Favorite place :

Þórsmörk


Favorite thing :

The endless room to explore and connect with nature.

Kristbjörg Álfhildar Sigurðardóttir

Finance

Fjármál

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