Meet the team
Designing authentic travel experiences since 2010.
Unnur Svavarsdóttir
Owner and General Manager
Eigandi og Framkvæmdarstjóri
Unnur has worked in tourism for over 40 years, and her love for Iceland continues to inspire her every day. Her goal is to introduce travelers to the country's incredible landscapes and rich culture in a respectful, authentic, and welcoming way.
Favorite place :
Skaftafell National Park
Favorite thing :
Changing seasons
Gunnhildur Helga Guðjónsdóttir
Account Manager
Viðskiptastjóri
Passionate about Iceland and its ever-changing landscapes, Gunnhildur specializes in designing tailor-made journeys that bring together local insight, smooth planning, and meaningful travel experiences.
Favorite place :
Ásbyrgi
Favorite thing :
Waterfalls
Arndís Lilja Þórisdóttir
Account Manager
Viðskiptastjóri
Born and raised in Iceland, Arndís combines local knowledge with a love for Icelandic nature and culture, shaped by summers spent in the countryside and a love for animals and horses. With experience working at a remote hotel in Flatey, she enjoys creating personalized itineraries and helping travelers discover the unique beauty of Iceland.
Favorite place :
Breiðafjörður bay
Favorite thing :
An Icelandic summer day
Elísabet Ýr Guðjónsdóttir
Account Manager
Viðskiptastjóri
With a background in guiding, luxury travel and wildlife conservation, Elísabet specializes in creating tailor-made Iceland experiences that combine smooth logistics with authentic local experiences.
Favorite place :
Lake Mývatn
Favorite thing :
The Midnight Sun
Einar Jóhannes Finnbogason
Operations Manager
Deildarstjóri Ferðasviðs
Favorite place :
Favorite thing :
Lilja Karen Kjartansdóttir
FIT Operations
Ferðasvið Einstaklingar
With a background in tourism studies and research within the Icelandic tourism industry, Lilja is passionate about creating meaningful and memorable travel experiences. Lilja was raised surrounded by the nature and peaceful countryside of Northwest Iceland - an experience that helped shape her love for travel, nature, and authentic local experiences.
Favorite place :
The Eastfjords
Favorite thing :
Camping during the endless summer nights
Anna Heiða Jónsdóttir
FIT Operations
Ferðasvið Einstaklingar
Growing up in a small village, Drangsnes in the Westfjords, meant that Anna Heida soon caught the travel bug and before moving to the UK in 2002, she had lived and studied all over Iceland + Honduras of all places! But home and heart are always in Drangsnes village, therefore she moved back to Iceland in 2014 and has been with GoNorth since 2016.
Favorite place :
Drangsnes
Favorite thing :
Berry picking / Autumn colours
Brigi Baumann
FIT Operations
Ferðavið Einstaklingar
Brigi enjoys helping create memorable experiences and loves helping bring together the little details that make each trip feel special and personal.
Favorite place :
Vestmannaeyjar
Favorite thing :
Late-night Bragðarefur (ice cream) trips
Juliane Tóth
FIT Operations
Ferðasvið Einstaklingar
Originally from Germany, she made Iceland her home in 2014. Driven by a passion for marine life and whales, she was deeply captivated by Iceland's raw and mystical nature.
Favorite place :
The orca waters of Snæfellsnes
Favorite thing :
Geothermal wonders and hot tubs
Valdís Bára Baldvinsdóttir
Group Operations
Ferðasvið Hópar
Born and raised in Vestmannaeyjar, Valdís has a deep appreciation for Iceland’s unique nature and culture. With studies in tourism and experience in the hospitality industry, she enjoys helping travelers experience Iceland through local insights, personal recommendations, and carefully planned journeys.
Favorite place :
Vestmanneyjar
Favorite thing :
The dramatic and diverse landscapes the country has to offer.
Aleksandra Katarzyna Kotecka
Group Operations
Ferðasvíð Hópar
With over 8 years of experience in the travel industry and a passion for creating unforgettable memories for her clients, Aleksandra is a representative of the Operations Department. Passionate travel agent who loves outdoor adventures, including camping, hiking, kayaking, and rock climbing. She is also a devoted dog lover.
Favorite place :
Þórsmörk
Favorite thing :
Nature comes before people.
Sunneva Ýr Kristjánsdóttir
Purchase Manager & Projects
Innkaupastjóri & Verkefnastofa
Favorite place :
Favorite thing :
Carola Falk
Digital Operations & Projects
Stafrænn Rekstur og Verkefnastofa
Favorite place :
Favorite thing :
Hrönn Guðmundsdóttir
Project Manager
Verkefnastjóri
With a background in hospitality and sports, Hrönn is all about people, positive energy and staying on the move. She loves being active and creating experiences other won't forget. Her speciality is being your Iceland friend on the ground, offering handcrafted journeys that showcase the real Iceland. beyond the typical tourist path.
Favorite place :
Skaftafell, where the raw beauty of nature truly comes to life
Favorite thing :
The wild landscapes and the magical summer nights that never seem to end.
Ingunn Gísladóttir
Finance Manager
Fjármálastjóri
Detail-oriented and highly organized, Ingunn oversees GoNorth's finances with precision and care. When she's not working, she enjoys exploring Iceland's great outdoors through summer camping trips and winter skiing adventures, while also sharing her love of music with her choir.
Favorite place :
Skaftafell
Favorite thing :
The clean air, pure water, nature, tranquility, and snow.
Ingunn Taeko Ásgeirsdóttir
Finance
Fjármál
With a passion for numbers and problem solving, Ingunn Taeko works in finance at GoNorth, keeping operations running smoothly behind the scenes so travellers can focus on enjoying their Icelandic adventure. An adventurous spirit at heart, she enjoys CrossFit, exploring Iceland's stunning landscapes, and creating memories with her family.
Favorite place :
Þórsmörk
Favorite thing :
The endless room to explore and connect with nature.



































