About Us

Kirkjufell

GoNorth is a privately-run incoming agent, located in the capital area of Iceland.

Our field of operation is the whole of Iceland, as well as Greenland and The Faroe Islands.

GoNorth was established in 2010 and is run by its Icelandic owner, Mrs. Unnur Svavarsdóttir. Additional ownership is held by the mother company of Belgium based Nordic Collection travel company, which gives GoNorth the unique mixed background in tourism, enabling us to understand what a tour operator is looking for in local agents: Flexible programs created for your clients, short response time, appealing prices and personal contact.

GoNorth has strong relationships with local suppliers, from the smallest guesthouses and farms to the largest hotel chains, as well as car rentals and activity companies. This ensures the efficiency and stability in our operation we are so proud of.

Mission
Through our craftsmanship and respect for Iceland’s nature and people, we empower discovery and create unforgettable memories.

Vision
To be the reference for travelers worldwide who want to experience Iceland in a positive, authentic, and sustainable way.

Our Values

Flexibility
Nothing is set in stone. We understand the need to adjust to each client’s wishes, crafting itineraries throughout the sales process and adapting them as necessary during the trip. We are knowledgeable about our environment and always act in the best interest of the client when Icelandic nature takes control.

Respect
We treat each other with dignity and value cultural diversity. We follow the law and promote the rights of humans, animals, and the Earth.

Positivity
We believe that positivity is fundamental to successful human relations. We are committed to finding the right solution for clients, partners and employees.

Craftsmanship
We have extensive knowledge of Iceland’s nature, culture, and its endless travel possibilities. With our enthusiasm, we mix and match to create unforgettable experiences.

Sustainability
Preservation of nature and local culture is key to sharing our passion for Iceland. We advocate for an open, positive, and flexible work environment where a healthy balance between professional and private life is encouraged.

Reliability
Our foundation is strong. Our actions are built on integrity and compassion, and we are true to our word. We are here for you.